The document compares the author's original media products - a digipak album cover, magazine advertisement, and music video - to real existing media products in those categories. For each one, it identifies similarities that make the author's products effective by conforming to conventions, as well as differences that make them unique. The conclusion is that by incorporating standard elements but also differing in meaningful ways, the author's media products would be effective at communicating their intended message that the music they represent is conventional in some ways but also distinctive.